Dermo-Zzzz™ Fiocchi di Riso

It may come as a surprise, but it was a simple and natural act of protection against mosquitos – the talc-free powder Talco NON Talco by Fiocchi di Riso – that drove forward the communication of the entire Dermo-Zzzz range.

Summertime: the season of longer evenings and wider smiles. But also the season of mosquitos, ready to feast on our freshly exposed skin and especially attracted to babies!

Work on the launch of the new Talco NON Talco talc-free powders in the Dermo-Zzzz™ range by Fiocchi di Riso started when mosquitos were still hibernating. And now, the campaign is ready to take its first steps: a project Phoenix ADV is proud to have ideated and curated in its every part, from strategy to packaging and point-of-sale material.

We focused our attention mainly on digital platforms for the web film, but followed up with a variety of multi-channel sponsorship activities to support the presence (and sales) of Dermo-Zzzz™ products.

Now we can all say it together: just one touch… and bye bye mosquitos!

BRAND CURATOR: Alessandra Fanzago
ACCOUNT SUPERVISOR: Francesca Rotundo
ACCOUNT EXECUTIVE: Sonia Boscaro
ART DIRECTOR: Paolo Montanari
CHIEF COPYWRITER: Alberta Schiatti
PRODUCTION HOUSE: The Producers
MUSIC AND SOUND PRODUCTION: Screenplay

Dermo-Zzzz™ Fiocchi di Riso

PhoenixADV for Chicco PhysioForma

PhoenixADV for Pic Solution