From Brand Identity to a brand new website

It was a great work of creative and conceptual strategy, culminating in the creation of the “LinoVivo® is only Pedersoli Milano” digital and print ad campaign, and the launch of the new Pedersoli Milano website.

It’s an exclusive privilege to be so close to beauty, craftsmanship and elegance you can touch them. For Phoenix ADV, the recent collaboration with Pedersoli Milano was a wonderful deep dive into the world of Italian know-how: a family-owned business with a rich history, spanning over 50 years of expertise with luxury hotels, from selecting the best fibers to designing custom linens, from rental services to scheduled laundry maintenance.

This brand of pure excellence chose us to face the future with a new corporate, communication and identity awareness: a great project that – with our exclusive Pheel-Phink-Phly method – allowed us to define a clear and shared brand positioning, and a brand identity capable of translating the gentle, concrete, discreet and authentic character of Pedersoli Milano into words, images and colors.

It was a great work of creative and conceptual strategy, culminating in the creation of the “LinoVivo® is only Pedersoli Milano” digital and print ad campaign, and the launch of the new Pedersoli Milano website – the latter in collaboration with our partner WIP ITALIA in charge of UX design and development.

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Agile and easy to navigate, the website welcomes visitors with an immersive homepage characterized by a circular scroll that visually echoes the Good Linen Circle – the virtuous cycle of linen care, which Pedersoli Milano protects for the luxury of good living. The distinctive visual and communication apparatus makes the brand increasingly recognizable as a leading player and a reliable and unique partner to manage the entire lifecycle of linens for luxury accommodation facilities.

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The project was weaved with a blend of talents – brought to the table by both Pedersoli Milano and Phoenix Adv (and its archipelago of skills) – to reveal a unique and unmistakable texture from the very beginning: now we just have to follow the thread, and see where it will lead.

BRAND CURATOR: Alessandra Fanzago

ACCOUNT SUPERVISOR: Susanna Lucheroni

ART DIRECTOR: Micaela Trani

COPYWRITER: Alberta Schiatti

PHOTOGRAPHER: Hiram Gellona

DIGITAL PRODUCER: Fabio Semeraro

UX DESIGN AND DEVELOPMENT: WIP ITALIA

From Brand Identity to a brand new website

PhoenixADV for Pic Solution

PhoenixADV for Pedersoli