Creativity in every fiber of our being

We already showcased our beautiful project for Pedersoli Milano in this article, some time ago. Now, we want to shine the spotlight on a special creation that was born out of that wonderful adventure: the institutional print ad campaign for Pedersoli Milano, launched in the summer of 2022 and included with pleasure in our hall of fame.

In this case, strategic process and communication exploration tuned into each other in harmony: after months of interviews, brand platforms and copy strategy, creativity simply weaved its magic, finding unmistakable style in the skillfully designed texture of our brand curatorship work.

Thus, a visual that is undeniably unusual for the industry emerged: an intense macro shot that exalts Pedersoli’s perfection in its care for details; and a headline that steers clear of benefits or calls to action, connecting instead to the more elevated tone of “simple” comfort.