How do you feel?

There’s a new film by Pic Solution on air, starring AIREasy On.

The storytelling built around Pic Solution’s How do you feel?  Message, launched in 2020, is now ready for a new chapter – one that will strike the right chord, once again.

The ingredients are all in place: warmth, listening, closeness, and empathy, blended together to celebrate again the beauty of taking care of each other. The hero product is one of Pic’s great innovations: AIREasy On, the aerosol device that’s so small and light it can be worn like a facemask, allowing users to move around freely.

The new ad flight is now running a 15-second film on all major pay-per-view platforms and digital channels, while new communication materials are visible in all pharmacies partnering with Pic.

As always, the project intertwined PhoenixADV’s creative strategy with the professional expertise of production house Moviebox and masterful direction by the Parodi brothers.

The tip of the iceberg, the final film, is right here: enjoy!