Phytosome^® reboot by Indena

The end of 2022 saw the birth of a new creativity by PhoenixADV for Indena: Supplyside West in Las Vegas – the world’s leading nutraceutical fair – was the perfect opportunity to relaunch the communication about Phytosome^®, Indena’s historical asset and the heart of the brand’s scientific drive.

Phytosome^®, with its fitting positioning as “The Delivery System”, is the technological platform through which Indena optimizes the bioabsorption of natural active compounds, improving their effectiveness: a pioneering intuition that still proves perfectly contemporary after over 30 years. A true beacon in nutraceutics and an added value for people’s health.

Its return to communication leveraged a film that succeeded in condensing all of this technology’s dynamism, innovation and intelligence, with pressing rhythm, powerful images, accurate keywords and music specifically designed to match the energetic and refined video editing.

It was an electrifying project, which allowed the talents at PhoenixADV to translate into creativity the solid strategic thinking that has been behind our partnership with Indena for years now: a creativity we wish to share with you, in all of its beauty. Enjoy!