There's a land that was discovered at EIMA 2024

After no less than 10 years of partnership, SDF – SAME DEUTZ-FAHR and PhoenixADV joined forces for EIMA2024, one of the most important agricultural fairs in the world, for a new and exciting adventure. The unveiling of a new look for the DEUTZ-FAHR brand, more dynamic and experiential than ever.

Since 2022, PhoenixADV has led DEUTZ-FAHR in a journey of deep renewal. Starting from carefully listening to all the company’s stakeholders, the Brand’s founding values, character and personality have been redefined. The outcome is a strong and distinctive brand identity, with a new positioning – “WHEREVER THERE’S A LAND” – that took center stage at EIMA2024.

The tone of voice is one of great experiential impact: a 360° path that is clear and immersive, guiding visitors through all the brand’s different facets, from values to machines, encompassing product areas, innovations, services, social content – all in a way that is coherent, fluid, and natural. The brand storytelling infused the entire exhibition space, blending the excellence of German technology with the elegance of Italian design.

And EIMA2024 was only the first step in this new journey: in the next few months, the brand’s identity will come to life across every physical and digital touchpoint, conveying DEUTZ-FAHR’s values to all farmers, “wherever there’s a land”.
Our dream is to transform the way agriculture is perceived and to inspire a new generation of farmers.

There's a land that was discovered at EIMA 2024

Fiocchi di Riso gets into a new skin. With us at their side.